Photography & image editing.
From a single source.

Two disciplines, one signature — refined to perfection, for online and print.

At home in the studio.
At ease on location.

People, places, moments — captured with range, and an eye for light and detail.

The camera of choice is the Sony Alpha 1 II with GMaster lenses from 16 mm to 600 mm — from the wide angle for the whole space, through the zoom, to the telephoto for distant detail. The macro reveals what the naked eye misses. Two fast prime lenses render backgrounds softly in portraits. A mobile, wireless Godox studio-flash setup provides controlled lighting, independent of the light on site.

Every detail.
Until it's right.

Creating images — from light and colour through retouching to compositing, whether for online or print.

The in-house precision printer covers up to 95 % of the RGB colour space and reproduces various printing processes faithfully — accurate on-screen colours for online, a reliable proof for print, on coated as well as uncoated papers, up to A1 format.

Precision and intuition

Sergio Beti was born and raised in Zurich — still loyal to his city today, and long since well beyond his original profession as a repro photographer. Early on he discovered a fascination with digital photography, with image editing in general and creative image-making in particular, and deepened this craft at respected Zurich companies, complemented by further training as a Polygraphic Engineer HF. Since founding his own company in 2010, he has successfully supported clients — with over 30 years of experience — in the fields of NGO, culture, art and advertising, both nationally and internationally, with the same commitment to precision and design sense.

Time to talk

Photography and image editing at the highest level only become possible once the client's idea, intent and vision are fully understood. That is why Sergio Beti values personal contact and takes time for conversations in which every detail is clarified. Because even under tight deadlines, one thing holds true — a perfect result needs an ideal briefing.

Meticulous

Alongside skill and experience, care is the most important thing for turning a beautiful image into an outstanding one — or a surprising photograph into a striking one. Every detail is worked out with the utmost devotion to perfection, each nuance precisely attuned to the next. Light and shadow, colour and form, mood and atmosphere — only when everything is right is the image complete.

Trust.
Put into words.

Short and honest — what clients from NGO, culture and advertising say about working together.

“Sergio Beti works very reliably, with great patience and a sure eye. Thank you for your flexibility and the pleasant collaboration.”

Steph Huwiler

Creative Director – Spinas Civil Voices AG

“Sergio lets images speak for themselves. That is exactly why I value his expertise, his eye for detail and his reliability.”

Stephanie Ramseier

Head of Communications – one marketing ag

“It is always astonishing what Sergio gets out of an image. Even when things have to move fast, we can count on him.”

Miriam Mathis

Copy and Production, Fundraising Advertising

Communications & Mobilisation – HEKS

“Sergio Beti combines the highest expertise in image editing and prepress with an easy, dependable way of working together. That gives me the confidence to deliver even the most demanding projects successfully.”

Markus Wohlhüter

Head of Design – evoq communications ag

“Sergio brings a fine sense for the mood of an image and solid craft, right to the point. The fact that he simply drops by in person when there are questions, so we can discuss things directly, makes working together extremely easy and valuable.”

Tobias Keller

Partner, Strategy and Design

Source Associates AG